Work: Data Architecture & Analysis.
Data analysis, data architecture, implementation, tag management, specification, online marketing, eCommerce, technical SEO…a few terms that describe my area of work.
Working at a well-known global brand my daily work involves a lot of the colorful creative strategies and creations a data analyst handles. My focus is on implementation and data architecture. I debug, refactor, specify, develop & concept data environments across channels, departments and countries around the globe. Key competence is web & mobile analytics, though nowadays we are talking about omnichannel data aggregated and enriched in complex data environments to gain meaningful insights into customer data & behaviour. Biggest challenge: enable the (online) marketing and other departments to actually use the data.
Spare time: Race cycling & more.
Once I have had enough of gazing at numbers and screens, I grab my bike and go for a decent workout.
The best way to find the right balance is to take the time and concentrate on something different. Endurance sport is one very effective strategy to free ones mind of daily clutter.
Join or compete me on Strava.com!